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Email marketing software market 2020 Trend By Products And End Users, Forecast Till 2027 | Fortune Business Insights™

Fortune Business Insights offers a detailed overview of the global market in a report, titled The global email marketing software market size is predicted to reach USD 2,275.5 million by 2027, exhibiting a CAGR of 10.5% during the forecast period. The increasing attention by companies towards promotional emails to attract customers will be a dynamic factor for the growth of the market during the forecast period, states Fortune Business Insights in a report, titled “Email Marketing Software Market Size, Share and Industry Analysis, By Channel (Business-to-Business (B2B) and Business-to-Customers (B2C)), Deployment (On-Premise and Cloud), By Enterprise Size (Large Enterprises, Small & Medium Enterprises), By Application (Email Lead Generation, Sales Reporting, Customer Management, Template Management, Reporting and Analytics, and Others), By Industry (Banking, Finance, Security and Insurance (BFSI), IT and Telecommunications, Healthcare, Retail, Consumer Goods, Travel and Transportation, Information Technology Enabled Service (ITeS), and Others) and Regional Forecast, 2020-2027” the market size stood at USD 1,025.7 million in 2019.

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List of Key Players for email marketing software market

  • AWeber Communications.
  • Benchmark Internet Group
  • Campaign Monitor Pty Ltd.
  • Constant Contact, Inc.
  • ConvertKit LLC.
  • Jivox Corporation
  • Deluxe Corporation
  • GetResponse Sp. z o.o.
  • HubSpot, Inc.
  • iContact Marketing Corp.
  • Infusion Software, Inc.
  • j2 Global, Inc.
  • Mad Mimi
  • Mailchimp
  • Pinpointe On-Demand, Inc.
  • com, inc.
  • Sendinblue

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Major Segments for email marketing software market

By Channel

  • Business to Business (B2B)
  • Business to Customers (B2C)

By Deployment

  • On-Premise
  • Cloud

By Enterprise Size

  • Large Enterprises
  • Small & Medium Enterprises

By Application

  • Email Lead Generation
  • Sales Reporting
  • Customer Management
  • Template Management
  • Reporting and Analytics
  • Others (Web Forms, Event-Triggered Mail, Push Notifications, etc.)

By Industry

  • BFSI
  • IT and Telecommunications
  • Retail
  • Healthcare
  • Consumer Goods
  • Travel and Transportation
  • Information Technology Enabled Service
  • Others (Media and Entertainment, Education, Government, etc.)

By Region

  • North America (The U.S., and Canada)
  • Europe (The U.K., Germany, France, and Rest of Europe)
  • Asia Pacific (Japan, China, India, Southeast Asia, and Rest of Asia Pacific)
  • The Middle East & Africa (South Africa, GCC, and Rest of the Middle East & Africa)
  • Latin America (Brazil, Mexico, and Rest of Latin America)

Rising Email Automation Trend to Augment Growth

The focus of major companies towards improving customer relations by implementing email marketing will boost the email marketing software market growth. For instance, salesforce.com, Inc, a cloud-based American software company announced its survey in 2017, which indicated that most of the business to business (B2B) marketers are still preferring email marketing for their campaign. The survey also stated that email marketing gains traction in the industry by showcasing 106% growth during the year 2015 to 2017.  The email automation trend has gained popularity over the years. Automated email marketing offers the facility to send out emails to customers automatically, which improves customer engagement. The rising awareness regarding the advantageous features of automated email among enterprises will spur opportunities for the market during the forecast period. The growing emphasis on promotional email including welcome series email, nurture series emails, birthday or anniversary emails, or user verification emails offered by Email Marketing Software Market automation will have a tremendous impact on the market in the forthcoming years.

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Table of Contents:

6. North America Email Marketing Software Market Analysis, Insights and Forecast, 2016-2027

6.1 Key Findings / Summary

6.2 Market Size and Forecast – By Channel (Value)

  • Business-to-Business
  • Business-to-Customers

6.3 Market Size and Forecast – By Deployment (Value)

  • On Premise
  • Cloud

6.4 Market Size and Forecast – By Enterprise Size (Value)

  • Large Enterprises
  • Small & Medium Enterprises

6.5 Market Size and Forecast – By Application (Value)

  • Email Lead Generation
  • Sales Reporting
  • Customer Management
  • Template Management
  • Reporting and Analytics
  • Others (Web Forms, Event Triggered Mail, Push Notifications, Etc.)

6.6 Market Size and Forecast – By Industry (Value)

  • BFSI
  • IT and Telecommunications
  • Retail
  • Healthcare
  • Consumer Goods
  • Travel and Transportation
  • Information Technology Enabled Service
  • Others (Media and Entertainment, Education, Government, Etc.)

6.7 Market Size and Forecast – By Country (Value)

  • United States
  • Canada

7. Europe Email Marketing Software Market Analysis, Insights and Forecast, 2016-2027

7.1 Key Findings / Summary

7.2 Market Size and Forecast – By Channel (Value)

  • Business-to-Business
  • Business-to-Customers

7.3 Market Size and Forecast – By Deployment (Value)

  • On Premise
  • Cloud

7.4 Market Size and Forecast – By Enterprise Size (Value)

  • Large Enterprises
  • Small & Medium Enterprises

7.5 Market Size and Forecast – By Application (Value)

  • Email Lead Generation
  • Sales Reporting
  • Customer Management
  • Template Management
  • Reporting and Analytics
  • Others (Web Forms, Event Triggered Mail, Push Notifications, Etc.)

7.6 Market Size and Forecast – By Industry (Value)

  • BFSI
  • IT and Telecommunications
  • Retail
  • Healthcare
  • Consumer Goods
  • Travel and Transportation
  • Information Technology Enabled Service
  • Others (Media and Entertainment, Education, Government, Etc.)

7.7 Market Size and Forecast – By Country (Value)

  • Germany
  • The U.K.
  • France
  • Rest of Europe

8. Asia Pacific Email Marketing Software Market Analysis, Insights and Forecast, 2016-2027

8.1 Key Findings / Summary

8.2 Market Size and Forecast – By Channel (Value)

  • Business-to-Business
  • Business-to-Customers

8.3 Market Size and Forecast – By Deployment (Value)

  • On Premise
  • Cloud

8.4 Market Size and Forecast – By Enterprise Size (Value)

  • Large Enterprises
  • Small & Medium Enterprises

8.5 Market Size and Forecast – By Application (Value)

  • Email Lead Generation
  • Sales Reporting
  • Customer Management
  • Template Management
  • Reporting and Analytics
  • Others (Web Forms, Event Triggered Mail, Push Notifications, Etc.)

8.6 Market Size and Forecast – By Industry (Value)

  • BFSI
  • IT and Telecommunications
  • Retail
  • Healthcare
  • Consumer Goods
  • Travel and Transportation
  • Information Technology Enabled Service
  • Others (Media and Entertainment, Education, Government, Etc.)

8.7 Market Size and Forecast – By Country (Value)

  • China
  • Japan
  • India
  • Southeast Asia
  • Rest of Asia Pacific

9. Middle East & Africa Email Marketing Software Market Analysis, Insights and Forecast, 2016-2027

9.1 Key Findings / Summary

9.2 Market Size and Forecast – By Channel (Value)

  • Business-to-Business
  • Business-to-Customers

9.3 Market Size and Forecast – By Deployment (Value)

  • On Premise
  • Cloud

9.4 Market Size and Forecast – By Enterprise Size (Value)

  • Large Enterprises
  • Small & Medium Enterprises

9.5 Market Size and Forecast – By Application (Value)

  • Email Lead Generation
  • Sales Reporting
  • Customer Management
  • Template Management
  • Reporting and Analytics
  • Others (Web Forms, Event Triggered Mail, Push Notifications, Etc.)

9.6 Market Size and Forecast – By Industry (Value)

  • BFSI
  • IT and Telecommunications
  • Retail
  • Healthcare
  • Consumer Goods
  • Travel and Transportation
  • Information Technology Enabled Service
  • Others (Media and Entertainment, Education, Government, Etc.)

9.7 Market Size and Forecast – By Country (Value)

  • GCC
  • South Africa
  • Rest of Middle East and Africa

TOC Continued…!

Key Development:

November 2019: Shopify, a multinational e-commerce company announced the release of an email marketing tool named Shopify Email. The innovative tool offers customized email templates and tracking of email marketing campaigns inside Shopify Marketing

KEY QUESTIONS ANSWERED:

  • What is the email marketing software market size and growth rate of the global and regional market by various segments?
  • What is the market size and growth rate of the market for selective countries?
  • Which region or sub-segment is expected to drive the market in the forecast period?
  • What Factors are estimated to drive and restrain the Medical Lighting Technologies Market growth?
  • What are the key technological and market trends shaping the market?
  • What are the key opportunities in the market?
  • What are the key companies operating in the market?
  • Which company accounted for the highest email marketing software market share?

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