Presently Get unlimited calls and 4G data for Users of Airtel benefits on Micromax’s Canvas 2 smartphone will get a year’s voice and data free as the market pioneer looked to counter upstart Reliance Jio’s strongly reduced plans in an intense battle for subscribers.
India’s top home-bred smartphone organization will sponsor Airtel’s new and existing subscribers on the off chance that if they purchase Canvas 2 launched on Thursday, executives from both organizations said. Airtel subscribers purchasing the smartphone will get 1GB data a day and 600 minutes voice calls to another network every month for free of charge, for a year.
Sponsored by the offer and a marketing budget plan of $8-10 million (Rs 52 crore), Micromax hopes to sell at least 1 million Canvas 2 mobiles– valued at Rs 11,999 — in the following six to eight months, Rahul Sharma, cofounder said Thursday.
Micromax, which lost market share to Chinese players, for example, Oppo, Vivo and Xiaomi, hopes to recapture some lost ground and make an imprint in the Rs 10,000-15,000 price section where it confronts rivalry, primarily from Samsung’s J series, and gadgets from the Chinese players.
Nokia is likewise anticipated that would dispatch smartphones in this same price extend when it re-enters India. At present, Micromax does not have any critical share in this fragment. Micromax likewise expects to launch the model in different markets it works.
Check out the Micromax Canvas 2 Specifications (2017)
Processor: 1.3GHz quad-core
Rear camera: 13-megapixel
Front camera: 5-megapixel Resolution 720×1280 pixels
Operating system: Android 7.0
Price: Rs 11,999