Eventually, Nokia has gotten smarter. HMD Global, the Finnish company that owns the rights to use Nokia’s brand on mobile phones, announced on Sunday its first smartphone, targeted for Chinese users with a price of 1,699 yuan ($246).
The launch marks the first new smartphone carrying the iconic hands-name since 2014 when Nokia Oyi chose to sell its entire handset unit to Microsoft.
The new device, Nokia 6, runs on Google’s Android platform and is manufactured by Foxconn. It will be sold exclusively in China through online retailer JD.com HMD said.
“The decision by HMD to launch its fist Android smartphone into china is a reflection of the desire to meet the real world needs of consumers in different markets around the world…. it is a strategically important market,” HMD said in a statement.
Nokia was once the world’s dominant cellphone marker but missed the shift to smartphones, and then chose Microsoft’s windows operating system for its “Lumia” range.
After the 2014 deal, Microsoft continued selling cheaper basic phones under Nokia’s name and Lumia smartphones under its pwn name, but last year, it largely abandoned both businesses..
HMD in December took over the Nokia feature phones business and struck a licensing deal that gave it sole use of Nokia brand on all phones and tablets for the next decade.
It will pay Nokia royalties for the brand and patents, but Nokia has no direct investment in HMD. Nokia Oyi is currently focused on telecom network equipment business and technology patents.
Delivering quality to the core, the Nokia 6 display has a bright hybrid in cell 5.5″ screen with full HD resolution and incredible color reproduction wrapped in 2.5D Gorilla Glass. The display stack is laminated together with a polarizer layer enabling excellent sunlight readability and slim form. The build is completed with the latest generation Qualcomm snapdragon 430 processor with X6 LTE modem designed for excellent battery life and superior graphics performance.
The Nokia 6 has 4GB RAM and 64GB storage with which to run the latest version of Android Nougat and is packed with entertainment to bring to life the latest that Android has to offer. the dual amplifiers deliver a 6DB louder sound than a regular amp, giving higher voice, deeper bass and unmatched clarity. Dolby Atmos crates powerful, moving audio that seems to flow around users, The Nokia 6 packs a 16MP phase detection auto focus rear camera for sharp detailed pictures and an 8MP front camera. The f/2.0 aperture lenses and exclusive camera UI with automatic scene detection make it easy to take great shots every time.
HMD CEO Arto Nummela, who was once responsible for Nokia’s sales and product development, told Reuters last month that HMD aims to be one of the Key competitive players in the smartphone business where it faces tough competition from Apple, Samsung and dozens of other players.