The Activity app is one of Apple’s most important and powerful products. Its three brightly colored rings are changing people’s lives around the world, inspirational individuals to make better choices throughout their day. The difficulty is, if you want to use the Activity app, your only option right now is to buy an Apple Watch — and Apple Watches are luxurious. With this kind of game-changing product, Apple regularly wants to reach as big an audience as possible. Take the iPod, for example. It was too expensive for some consumers. so Apple released a no-frills, sub-$99 version called the iPod Shuffle. Could a similar strategy work for the Activity app? An reasonably priced activity band from Apple could be a Fit bit killer.
Predicting Apple’s next move
Back in 2015, I predicted Apple and Nike would release a joint-branded watch. I even did a replicate to show what I thought it would look like.
Ten months later, Apple released something extraordinarily similar. Since that forecast turned out pretty well, I thought I’d give it another go this year. These mock ups are not based on any insider knowledge. It’s all just assumption for fun.
No buttons, No display, Just three LEDs :Apple Band
Unlike Apple watch, which does the whole thing from paying your restaurant bills to inspection your messages, this idea for an Apple Band does one thing and one thing only: It tracks your daily activity.
It doesn’t need all of the Apple watch’s imagine features. There’s no Retina dispaly, No Multi-touch support, No Digital Crown. No buttons at all, in fact.
As an alternative, Apple Band is simple equipped with an accelerometer to detect your movement, a sensor to monitor your heart rate, Bluetooth to send the data to your phone, and three colored LEDs that light up to indicate when you completer your rings. You run to device entirely from the Activity app on your iPhone.
Keeping things simple would not just make Apple Band reasonably priced — it could also make the battery last longer. Such a device could feasibly run for a full week on a single charge, so you wouldn’t need to take it off at bedtime.
Apple fitness tracker wrapped in plastic
These Apple fitness tracker mock-up are enthused by the standard styling of Nike’s FuelBand. which seems logical, since the design of the Activity app itself is evocative of Nike Fuel ring.
The Apple Band design would be similar to those contributions bracelets that surged to popularity in the ’90s.. The material would need to be inexpensive to hit the crucial $99 price point, so you’ll find no steel or even aluminum here. As an alternative, the whole thing wold be preserved in waterproof rubberized plastic. The LEDs would sit just below the float up of the rubber, so the light could pass through it.
All the electronics could reside in one side of the strap, allowing the other side to be flexible to accommodate different wrist sizes while delivering the cozy fit needed for the heart-rate monitor. Still, different sizes would be required to fit every wrist.
Apple Killer feature: Automatic workout detection
One negative aspect of not having any buttons on the bracelet is that there’s no way to start a workout. But this would be solved if Apple extra automatic workout detection. When your movement and heart rate increase further than a certain threshold, the workout-tracking mode would be triggered automatically.
The band might automatically detect what type of workout you are doing by sensing the movement patterns of your wrist (using software like FocusMotion). instead, if you are a runner, for example, you could simply tell the Activity app to log all your workouts as running workouts.
And so as not to leave Apple Watch users behind, this aspect could be introduced to watchOS 4 as well. So when your movement and heart rate increase, your Apple Watch automatically launches the Workout app and starts meeting workout data.
Is Apple release a product that could cannibalize watch sales?
There’s really one big reason I can think of that wouldn’t Apple release this type of low-cost fitness tracker: why would cupertino “give away” its crown jewels in a budget device and potentially cannibalize watch sales?
That is without doubt a risk. But i would argue that this what apple does. where would Apple be today if it had not launched the iPhone over worries about cannibalizing iPod sales? or if the company scrapped the iPad because the move could harm Mac sales?
Apple never holds back on improvement just to protect the status quo. The company focuses on making great products that pleasure its customers. And that is why Cupertino avoids receiving caught by the “innovator’s dilemma,” which happens when a company becomes so invested in its old products that they refuse to accept adopting new innovations and ultimately become out of date.
At the end of the day, an Apple Band would be a friendly product to the iPhone anyway. While a low-cost Apple fitness tracker strength mean a short-term negative impact on Apple Watch sales, it would improve the iPhone product proposition. (And the iPhone is, after all, Apple’s most profitable product.
Once new users get a taste of the Activity app with an Apple Band, they might well choose to upgrade to an Apple Watch in the future.