Range Rover is coming for You Beware Audi and Porsche
Wednesday, Land Rover’s premium SUV brand, released a teaser Photo of its upcoming Velar Off-roader.
The teaser image of the Range Rover Velar shows a panoramic glass roof with a large infotainment peeking through.
In Addition, the rear end of the SUV features an integrated spoiler, vertical tail lights and a host of other styling cues pulled from various Range Rover Models.
According to the folks at Range Rover, the velar will be position between the compact Evoque and the midsize Sport.
As a result, the velar allows Range Rover to close #24,000 price gap between the $42,000 Evoque and the $66,000 sport-putting the brand in a better position to hold onto customers looking for a $50,000 to $60,000.
In addition, the Velar also gives Range Rover a true head-to-head competitor for Audi’s second-generation Q5 and Porsche hot selling Macan-not to mention the stunning F-PACE from sister brand Jaguar.
The Velar, which takes its name directly from Range Rover original development prototype from the 160s, will be officially unveiled on March 1, ahead of the 2017 Geneva Motor show.
Jaguar Land Rover is coming off of a historic year in 2016 with sales up 24%. Jaguar and Land Rover combined to sell more than 105,000 vehicles in the United States-a record for the two brands. Jaguar, in particular, had a stunning year. the arrival of the brand’s first SUV, the F-PACE, pushed Jaguar’s US sales up a whopping 116%.
Land Rover Chief design officer, Gerry Mc Govern said: we call the Velar the avant-garde Range Rover. It brings a new dimension of Glamour, modernity, and elegance to the brand.
“Range Rover Velar changes everything,” he added.
What’s a Velar, you might still be wondering? well, the new Range Rover takes its name from the original RR prototypes from the 1960s. Back then, LR tells us development engineers needed to shroud the RR to conceal its identity and keep it a secret and chose the name because it derive from the Latin ‘Velare’ which means ‘veil’ or ‘cover’
Thankfully, we will see it you fully uncovered on 1 March. until then, let us know your thoughts on the latest addition to the Range Rover family